SEO And Its Impact On Marketing

Impact of SEO on mareting

SEO, a word that we keep on hearing often these days over different sources. What does that actually means? To understand this we need to perceive a little knowledge about Digital Marketing. So, let’s grasp a bit of it.

What is Digital Marketing?

Digital marketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers.

Why we need Digital Marketing?

  • Lower costs and higher flexibility for our marketing efforts.
  • Access to consumers who rely on their mobile phones or do all their shopping online.
  • A chance to engage with influencers, earn their respect and get them to endorse your company.
  • Opportunities to incorporate multiple types of media into your marketing.
  • The ability to track customers’ purchase journeys.

Now we have the basic required knowledge about Digital Marketing, we are now good to study deeper into SEO.

What is SEO?

SEO stands for Search Engine Optimization. It is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword.

Now after reading the above definition you might have a doubt what the heck is Search Engine? Well, almost all of us are quite familiar with Google, Yahoo and Bing. These are some popular examples of search engines whose job is to search for the keyword we are looking over the internet.

In SEO there are 3 important things to understand properly:

  1. You
  2. Search Engine
  3. Searcher

To understand these three properly let’s take an example. Suppose you have written a recipe of Dalgona Coffee and you have published it over the internet. Now you want this to be shown by the Search Engine (mostly google as used by 80-90% of the people who make online search) to display it to the person who is looking for it i.e. to the Searcher.

But there are several people like you who have written recipe for Dalgona coffee and it’s very obvious that every one of them will want to show their post to the searcher. Here SEO comes into picture. The recipe posted with better SEO score will appear in the top google result for the searcher and can reach maximum number of users who are looking for it.

Why a business need SEO?

Assume you have built up a business and you have some amazing product. You have given your complete effort to build the product but all will be useless if people don’t know about your product. Or, your product don’t have enough consumer reach to make it worthy of all your efforts.

In this era of internet where everything is available under our fingertips people search for products first than choose the brand. So, people will search for the product and if they can’t see your brand they will go with your competitor because Jo Dikhta Hai Wahi Bikta Hai.

SEO does this by getting you out of obscurity on page 10, 5 or even 2 of search results. It gets you onto page 1 where people can actually see your website.

Does SEO worth investing for your business?

Yes, it is worth investing in an SEO. As of today, Google processes 4.1 billion searches per day. With that kind of search volume, there’s no debating that ranking in Google’s search results offers a valuable opportunity to get more traffic to your business’s website and traffic equals leads and leads turn into sales.

Unlike old days we carry internet in our pockets. Yes, you are right. I am talking about smart phones. Where our necessity is just a search away. Whether it’s a cloth or a plumber, we search for a store or an online way. Let’s take an example, someone came to visit your locality and feel to have some coffee. All he will do is just search “Good coffee shop near me”. For a smaller local coffee shop, this creates an opportunity to rank in their area over big-name coffee shops like Café Coffee Day and Starbucks. That means people can find not only find them online but also find them on foot in real-time.

I hope I was able to give a proper picture about the necessity of SEO, not only for marketing of a brand but also to retain their customer base. There are various ways to increase the SEO score which are out of the scope for this topic. There are organizations which provides SEO services and it would be worth investing into it.

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